Build your business with a proven marketing plan & strategy development system—Easily & efficiently... Position for the coming economic turnaround!
Everything to establish market leadership, win customers & build sales to grow your business...
Build your business with Marketing Builder — Marketing Plan Software
Marketing Builder makes it easy to organize your marketing strategy and optimize your budget for advertising, direct mail, literature, online marketing, search engine optimization (SEO), trade shows... It's the fastest and easiest way of turning your ideas into a winning marketing strategy and marketing plan as well as successful business. Everything to win customers and build sales.
Use these proven marketing planning templates, including templates you can easily customize using Microsoft® Word and Excel®, to organize your marketing strategy and promote your business... Menu-driven from start to finish, its organized system gives you sample marketing plans, market analysis models and free Internet resources. Use as much or as little as you need. Include what you already what you have to get in front of the right people the right way and sales will come much easier.
Now you can pull it all together into a concise yet comprehensive, formal marketing plan
with a consistent message — to get consistent results.
- Marketing Planning
- How it Works
- Marketing Management Spreadsheets
- Handbook of Marketing
- Reviews
Is it time to reinvent your current marketing model?
The idea is to have your customers think and feel like it's their idea to buy your product.
Easy-to-edit documents, spreadsheets, budgets, and schedules with on-screen advice from marketing pros help you maximize your investments in advertising, alliances, brand development, direct-mail, international, new product launches, merchandising, positioning, PR, promotions, retail, and web banners.
With step-by-step instructions, samples, and over 80 templates to help you get the best results for your marketing investment — you'll realize benefits of the Marketing Builder — marketing plan software in no time.
A very practical and time saving approach to marketing planning.
- Louis Schultz, CEO, Process Management Intl, Minneapolis, MN
Comprehensive. Easy. Fast. Professional.
- Leverage over 150 years of marketing experience and techniques.
- Use our proven methodology for marketing plans, advertising, branding, product/service launches, literature, web sites, public relations, and promotions.
- Provides context-based guidance—Do-it-yourself by editing directly into "real-world" tested templates with visibility into the entire plan.
- Offers a wide variety of low cost marketing tools and techniques, allowing you to do the most with your marketing budget.
- Marketing Builder takes you through every aspect of marketing analysis, from customer profiles and demographics to competitive analyses. It produces a comprehensive Market Analysis Report too.
- Gives you expert advice on every aspect of marketing communications, from advertising to trade shows.
- Works with you to build a Marketing Communications Plan.
- Handles sales forecasting, budgeting, management and strategies.
- Creates an effective, workable Sales Plan.
- Helps you budget all of your marketing efforts, and analyzes performance, provides a Break-Even Analysis,
- Competitive Comparison Matrix, and more.
- Gives you a primer in advertising with advice on creative content and execution. A special "How to Create a Better Catalog" bonus feature gives you expert, practical creative and marketing advice.
This software is simple to follow and yet it has greater detail for writing an effective marketing plan .
- Bob Rodriguez, President, Hispanic Influential Marketing, San Dimas, CA
Why these marketing tools will work for you
We've taken all the tools used by the professionals and put them at your fingertips. (Unlike other programs based on the opinions of one or two people, we've compiled Marketing Builder from the best advice of a wide field of experts.) If you're a small or medium-sized business, it may be your only chance to achieve this level of marketing savvy and to compete effectively against larger companies with more people and resources devoted to marketing. And if marketing is your job, whether you're at a big company or an ad agency, Marketing Builder - Marketing Plan Software offers an easy, effective way to analyze your current marketing efforts and improve their effectiveness, as well as providing you with a library of powerful marketing tools, time-saving pre-formatted documents, and answers to your marketing questions.
It's the best tool I've invested in during my career. Every marketer owes it to themselves.
Better than any seminar or research study.
- Deborah Schall, Long Beach, CA
If you need to write a professional marketing plan, Marketing Builder - Marketing Plan Software provides a variety of specific options:
- Business-to-Business
- Consulting Practice
- Consumer Product
- Consumer Service
- Not-For-Profit
- Personal Performer
- Retail Store
- Internet
Each marketing plan covers these important sections
These are the actual Word docs you can customize, fill-in the blanks, and complete the sentences to produce a comprehensive marketing plan.
- Cover Page
Got to have a nice cover – add a graphic/logo…
- Table of Contents
A plan can be comprehensive and complex, but your reader can quickly find what they want.
- Executive Summary
This is automatically generated – assemble your entire plan, then edit the TOC.
- Overview of the Company
This is good for those needing to be brought up to speed on who you are – optional.
- Market Analysis
How big is the market, what are the segments – quantify the opportunities
- Objectives
What do you want to accomplish – what is the investment in marketing buying?
- Customer Analysis
Who are the people in ‘pain’? What is their world like? Why will they buy?
- Competitor Analysis
Who else thinks they have a better mousetrap and what are they doing?
- Risk
If you win, who loses… What can go wrong along the yellow brick road? Flying monkeys?
- SWOT Analysis
Strengths, Weaknesses, Opportunities, Threats – Show us the puzzle pieces and the box cover…
- Present Situation
Given all of the above, where are we now? What do we have today?
- Product Plan
For an individual product, this is like a marketing plan within a marketing plan.
- Marketing Strategy
There can be only one overarching ‘strategy’, then multiple tactics to achieve the strategy.
- Sales Strategy
Given the environment created by marketing, how will you make contact with your customers?
- Pricing
The moment of truth – good to look at this from a variety of perspectives…
- Distribution Channels
How best to get your products / services closer to your customers.
- Internet
This marketing tool works for you 24/7 – think through what you want the programmers to build.
- Strategic Alliances
Others would benefit by working with you… Why? Who are they? What synergies exist?
- Marketing Communications
How will you get the word out?
- Advertising
If you must buy advertising, where should it be and what should it say?
- Public Relations
How can you make your product, service and or company interesting to the news media?
- Implementation Plan
All of the above sounds good – how do you roll it out?
- Team & Milestones
What gets measured gets done… Who will get the credit for a job well done?
- Forecast & Budget
Do the math, prioritize your cash flow, and get buy-in to move forward.
- Appendix
Here’s where you include additional research data, articles and documents to support your plan.
Dr. Malcom Novins of George Mason University, recommended the Marketing Builder software to me.
His classes have used the software in the past for the Global Market Research program.
I have evaluated the software and found the international section's comparative analysis to the base US market to be very practical useful approach to estimate the potential export revenue. I would recommend this program to other marketing managers who need to develop a marketing plan that must include export sales.
- Butch Sarma, Global Market Research Manager, Virginia Economic Development Partnership - Division of International Trade, Richmond, VA
Pre-Planning Worksheets
Some of your marketing plan items require prior deeper thinking and organizing before being presented. Use these unique worksheets to develop the background of each category.
- Brand Development
Establish the meaning you want to convey with your brand
- Communications
Determine which vehicles will be best to get the word out
- Creative Brief
Provide the foundation and framework for each of your promotional pieces.
- Naming
Play a game that helps you develop just the right names for your products or services
- Package Design
Before you build a box… list and prioritize everything it must do to make out the store door.
- Positioning / Company
What perception do you want people to have of your company relative to your competitors?
- Positioning / Product
What perception do you want people to have of your products relative to the alternatives?
- Product Requirements
Given your customers’ needs, what must your products/ service accomplish to be viable?
- Web Strategy
What are your expectations for your website?
After answering the 20 questions I knew I was finally focusing my efforts correctly.
- Kevin Carlile, Carlile Design, Rolla, MO
Expertise from many sources
We turned to a team of industry experts for the know-how in Marketing Builder, like Alexander Hiam, noted author of Marketing for Dummies (not included), the Vest Pocket Marketer and co-author of the Portable MBA in Marketing; and marketing professionals from some of the world's most respected companies. Mark Jordan, a former marketing manager with HP, Radius, and Sun Microsystems added depth to both ends of the marketing spectrum.
We also gathered materials and best marketing practices from award-winning ad agencies, Fortune 500 companies, and fast-track small businesses who created dramatic impressions with small budgets. And all these documents are organized in one place to make your work easier, faster and more efficient.
Marketing Analysis Tools for Every Day
Marketing Builder - Marketing Plan Software also includes tools useful to your every day marketing tasks—advertising and direct mail analysis, press releases, and co-marketing agreements. All said, there are more than 80 prepared, editable documents and spreadsheets enabling you to plan, implement, and track every aspect of any size marketing plan or program.
Who is your target market?
Am I your target audience? Is my wife? My son or daughter, my father or mother? If you don't know who your audience is, how can you sell it anything? A fitness trainer saying that his market is overweight people is not specific enough. Is it overweight men or women? By how much are they overweight? How old are they? What are their biggest challenges? What are their hopes for the future? Trainers use different methods for different people... and marketers do the same. Ask yourself questions like these to find your ideal audience.
You'll find the methods and formulas, the words and advice to help you target your customers, analyze your competition, determine the future value of a customer, name and launch new products or services, even select an outside marketing firm. You'll find all the tools you need to analyze and track your programs. Click the "Marketing Management Spreadsheets" tab above...
I purchased your software for updating our own business-to-business marketing plan and was pleased to find the Internet marketing plan option included. I also appreciate the resource links on your website for industry analysis and other data.
- Randy Hankamer, President, E-Commerce Austin, Austin, TX, www.ecommerceaustin.com
The structure is here, just edit the text... It's easier than you'd think
- We hold your hand through every step.
- Marketing Builder provides the tools to help you organize, develop, track, measure and control your marketing and advertising efforts.
- You'll find dozens of customizable spreadsheets, schedules, forms and reports.
- Pre-formatted templates save you hundreds of hours of research and typing, and every blank space is filled with tips and even sample sentences to point you in the right direction.
- Analysis templates are already set up to add, calculate percentages and produce ratios, so all you have to do is plug in the numbers.
- You'll learn "how to" as you go, using the checklists, hints and tips, sample documents and reports as you squeeze the most out of your marketing and sales investments.
- Everything a smart manager needs to create and run a successful marketing campaign is included.
- The Reference Manual offers more than you can imagine.
Like downloading a complete marketing team
With Marketing Builder - Marketing Plan Software you can plan, implement, track and analyze your marketing programs with just one package.
You have the marketing sophistication you need to build sales, right at your fingertips.
"We don't have the resources to afford a marketing staff. It's a one-man show here, and I'm it. Marketing Builder gives me the tools to plan, execute and measure the effectiveness of our programs. Now I feel and look like I have a staff of experts. Thank you."
- Andrew Morse, Marine Conservation Institute
Recommended by Expert Marketing Management Professionals...
Over the years many business managers have relied upon Marketing Builder to protect their businesses with well-written employment policies. Many professional marketing critics have also blessed Marketing Bulder as an excellent, sales-building tool to put in place for every successful company. Read some reviews of Marketing Builder marketing plan software here...
This software is simple to follow and yet it has greater detail for writing an effective marketing plan .
- Bob Rodriguez, President, Hispanic Influential Marketing, San Dimas, CA
60-Day Get-the-Job-Done Money-Back Guarantee
We use Marketing Builder ourselves, and we made it to work the way you do. It takes the headache out of good marketing planning, and saves you money, too. If it doesn't or you don't feel you got your money's worth, for any reason, we will buy it back from you. JIAN is here to help you succeed, and make our world a better place for business.
Marketing is part art and part science.
Both require the right tools.
Now you have them.
Intuitive document management system works with familiar Microsoft Office applications
Menu-driven from start to finish, its organized system gives you a sample marketing plan that has been thoroughly proven. There are no new programs to learn — Marketing Builder is easy to use — edit the sections using your familiar Microsoft® Word word-processing software.
- JIAN's Multi-user Interactive Document Assembly System (MIDAS) makes adding, editing and managing documents fast and easy
- Just scroll through each section and edit using your familiar Microsoft Word.
- Experts' comments throughout each section, in green, guides you every step of the way, explaining issues and making suggestions to help you do it right.
- You can add, edit and customize any document the way you like.
- Drag & drop sections to change the order.
- Collaborate over a network, server or the Internet (Each user requires their own licensed copy.)
- Check the boxes for each section you want to include in your final printed document.
- You can even add your own external documents, new sections and print to PDF
(See the pull-down menu in the example above). - Share your plan online with consultants, partners and employees
I've seen others that are too complicated with gantt charts etc, and this was easy to for them to relate to the bottom line. Everything was clear, well thought out and and very well founded in good marketing principles.
- Renee Domeier, VP Western Region Sales, Goldman Promotions, Thousand Oaks, CA
A better software context for making marketing decisions
Some software products present you with a screen and some check boxes or radio buttons expecting you to make your decisions then and there with the system taking over to produce your marketing plan. We think that is more difficult for you as well as a bit dangerous — at JIAN we look for “beyond the buttons” solutions and ideas that may actually work better for your company.
First, you need to be shown the bigger picture, offered some choices and provided with thorough explanations before you commit your business to a certain choice. Therefore, we don’t limit you to checkboxes and radio buttons, instead, we provide the entire marketing plan where you can read the options and edit the text your way. Throughout, we provide expert comments explaining each choice and making suggestions to consider for each section within the context of your entire marketing plan.
A very practical and time-saving approach to marketing planning.
- Louis Schultz, CEO, Process Management Intl, Minneapolis, MN
Part of an integrated family of proven business development software tools
Downloading Marketing Builder is a great start. Now, what if you could also take the work you put into your business plan and reuse it with other important projects in the future? You can.
All JIAN's product work the same way
We use the same software program platform to power all of our products — which, in-turn, manage familiar Word, Excel and PowerPoint templates. You already know how to use the Office tools... Learning Marketing Builder is easy, and applies to a growing number of useful tools to build your business.
Continue to build your business using JIAN's tools
JIAN offers a complete suite of companion products to help you market, publicize, and build your business as it grows. We make it easy for you to cut and paste from your business plan to your employee handbook, expanded marketing plan, PR plan and press releases, etc. Our web site is also rich with articles, affiliates and links which will be invaluable to you in addition to the software programs.
Use these sample marketing plan templates to become a marketing hero overnight
Yes, that's right. In some organizations everyone seems to think they are an expert in marketing. And most want to do everything all at once. An exaggeration for sure, but if you're in a business like we've all been in businesses, this may be a little close to home...
To really do marketing right — and spare what budget you have for marketing to get the highest return — you need to get a look at the big picture. Put all of the puzzle pieces on the table, sketch a picture of the finished image, then put the pieces in place in a logical order.
Most of us cannot start with a blank slate — things are already underway; however, you can zoom out and look at what you are doing at the same time that you consider what you could do, and then prioritize accordingly and keep going. Marketing Builder includes the tools to help you do exactly that.
Updated! Marketing ToolKit decision-support spreadsheets
This is the entire set of the individual planning and analysis spreadsheet tools included with Marketing Builder. We have recently overhauled every single one of them. Update your marketing spreadsheet tools from v1.0-v2.2 Each has been completely revised since version 2.2. Try clicking on the links to learn more as well as to see a sample of the worksheet.
- Affiliate / Association Marketing Analysis Worksheet
Associations represent thousands of potential customers—calculate a deal that works for everyone.
- Agency / Contractor Selection Matrix
Set up your hiring criteria, priorities, expectations, then grade each candidate.
- Alliance Priority Worksheet
Sometimes you can drown in opportunities… who will bring in the most money?
- Break-Even Analysis
Do the math on your product/service.
- Bundle / Package Deal Pricing Worksheet
Which combinations of products make the best offers and the most profit?
- Collateral Material Optimization Worksheet
Many promotional pieces can do double/triple duty—map this out first and you'll save money...
- Competitor Analysis
How do you compare on many points with others who dare to take away your customers?
- "Customers Desired" Worksheet
How many of a certain kind of customer do you need—upon whom should you put your emphasis?
- Customer Lifetime Value
How much is each customer worth to you—how much are they worth to acquire?
- Department Operating Budget
There's a marketing budget and there's your internal budget for people, equipment, etc.
- Direct Mail Analysis
Analyze the many moving parts of a direct promotion campaign and estimate your results. ..
- Email Analysis
Similar to the Direct Mail Analysis, but for email campaigns...
- International Marketing Priority Worksheet
Sell your stuff worldwide, but where to start? Use this worksheet to prioritize...
- Market Potential
Is it worth it to pursue a given market or market segment, now you'll know...
- Marketing Budget
Ahh! The inevitable question... Use this worksheet to produce a tight budget...
- Marketing Department Operating Budget
So, how much money do you need to run your operation?
- Marketing VP / Employee Hiring Matrix
List and weight your criteria for hiring a new person, score each candidate on every category—page adds them up...
- Media Selection Matrix
Everyone wants to sell you an ad... Make your list here, compare and prioritize...
- Price-List Development Workbook
From one master page, set prices for all customer segments—print subsequent price list for each segment...
- Pricing Calculator
Reverse engineer your pricing structure, starting with your anticipated "Street Price"
- Product Launch Budget & Schedule
Looks a bit like a Gantt chart, listing everything that needs doing, under the month it will happen + budget...
- Product / Service Development Priority
Which proposed products & services make the most profit? Enter your assumptions, sort by profit!
- Retail Merchandising Budget
Now that you've shipped to the stores, what will it take to assure best placement, PO display installation, etc.?
- Retail Volume Purchase Incentive Worksheet
Get those purchasing managers to cough up bigger orders with a package deal (first make sure you make a profit!)
- Sales Forecast Worksheet
Sales managers want them; salespeople hate doing them—we've struck a balance both can use!
- Sales Incentive / Awards Program Worksheet
Have some fun with your sales force by offering merchandise for producing certain levels of sales...
- Sales Priority Worksheet
Which customers / segments will bring the most profit the fastest?
- Sales Representative Report
What are these people doing all day? Have them document their activities so they (and you) can see what needs work...
- Sales Source Analysis
Where do your sales come from? Track your revenue by sales source key codes.
- Sales Source Keys Worksheet
Each source should have a key code... "Discount Code" "Priority Code" Plan them here.
- Salesperson Commission Worksheet
When they sell [000] much, they'll make $[000]... :-)
- Tradeshow Booth Duty Schedule
Who needs to be where? This simple tools helps during the pandemonium.
- Web Banner Analysis
Tempted to invest in a banner? Use this calculator to analyze the assumptions & expectations first.
The JIAN Handbook of Marketing enlightens & reveals the secrets of successful marketing
Use this Marketing Reference Guide to quickly learn how to plan your marketing strategy and promotional campaign(s). While you may not require everything listed (they are all ways to generate revenue), Marketing Builder provides the pre-written templates full of ideas and expert comments you can use now or later. If you want, take a look at the Handbook Marketing (PDF) here:
Thanks very much. These are superb, just like all of JIAN's products. I've just started reading through "Guide to Effective Marketing." I wish I had had something like this as a text when I was doing my MBA. Likewise for "Handbook of Business Planning;" I purchased BizPlan Builder a few months ago.
Thanks again.
- Bill Gay
Browse the table of contents below:
Marketing
- What Marketing Is
- How Sales and Marketing Differ
- Why Write a Marketing Plan?
- Your Marketing Plan Format
- Getting Started
Market Analysis
- How Do You Analyze a Market?
- Identify Your Target Market
- Profile Your Customers
- Know Your Competitors
- Understand Your Product
- Setting the Right Price
- Analyzing Your Risks
- Your Target Market
- Industry Analysis
- Market Segment
- Market Niche
- S.W.O.T. Analysis
- Your Customer
- Demographics
- Psychographics
- Lifestyle Considerations
- Consumer Adoption Process:
- Economic Factors
- Influencers
Competitors
- What Do Your Competitors Offer?
- Price?
- Packaging?
- Where Are They Located?
- Do They Deliver?
- Service and Customer Relations
- Promotions
- What Channel Are They On?
- How Do They Manage?
Product
- Product Life Cycle
- Positioning Your Product
- Return on Investment
- Product Scope
- Your Price
- Production Curve
- Price Elasticity
- Pricing Strategies
- Other Price-Related Tools
Risks
- Environmental Risks
- Information Resources
- Primary Resources
- Secondary Resources
Marketing Methods
- Sales Strategies
- Sales Channels
- Vertical Integration
- Channel Pricing
- Promotional Expenditures
- Launching New Products
- Evaluating Distribution
Marketing Communications
- MarCom & Promotion
- Know Your MarCom Influences
- What Are Your MarCom Objectives?
- Budget Your MarCom Activities
- Tracking Your MarCom Efforts
- Sales Promotion
- Lay Out Your Objectives
- Devise Your Strategies
- Plan Your Sales Promotion Budget
Public Relations
- Set PR Objectives
- Devise PR Strategies
- Plan Your PR Budget
- Write Your Press Releases
- Visit Editors
- Create Your Corporate Newsletter
- The PR Agency
- Trade Shows
- Which Show Is for You?
- Meet the Media Players
- Check Out Your Competitors
- Learn from Consumers
- Generate Sales
Sales Literature
- Write Your Data Sheets
- Design Your Brochures
- Sketch Your Rate Cards
- Create Your Form Letters
- Plan Your Sales Literature Budget
Advertising
- Design Your Media Plan
- Target Your Direct Mail
- Manage Your Mailing Lists
- Explore Internet Opportunities
- Package to Sell
- Create Your Brand Name and Logo
- Consider Your Media Mix
- Schedule the Media
- Plan Your Advertising Budget
- Working with an Ad Agency
Sales Plan
- Sales Forecasting
- The Art of Forecasting
- Forecast Your Unit Sales
- Forecasting Techniques
- Budget for Sales
- Consider Your Sales Costs
- Other Sales Expenses
- Manage Your Sales
- Setting Sales Goals
- Develop Your Sales Strategies
- Do You Know Your Sales Force?
- Manage Your Sales Force
- Organize Your Sales Department
- The Stages of a Successful Sale
- Different Sales Techniques
- Automate Your Sales
- Sales & Distribution Channels
Customer Service
- Develop Your Customer Service
- Operations
- Create Clear Product Instructions
- Support Your Customers
- Handle Customer Complaints
- Standardize Your Customer
- Service Policy
- Evaluate Your Customer
- Service Operations
Yes, there is indeed much to think about. There is no one thing you must do. Marketing is a coordinated series of activities based upon an overall strategy. Use these tools to develop your strategy, then your tactical execution.
Reviews of Marketing Builder professional marketing planning software
Here's what a few Experts and other Professional Marketers say... (Many if these have been inserted throughout the promo copy here, but here they are all together + a few more.)