What should your price(s) be?

Use this handy spreadsheet to arrive at the optimal wholesale and retail pricing for your products and services.

Factor in costs of goods, costs of selling, volume, break-even, arrive at SRP, street, and wholesale pricing.

Let's say you sell directly to your customers as well as through resellers, and you want to have street price at the stores to be the same as what you are selling directly for...

Street price means the price your product actually ends up selling for...
In other words, there is a MSRP (Mfg suggested retail price), wholesale price (what a dealer / reseller pays)...
the store can offer a product for msrp, but usually they offer it for less: 20% off / save $10 / Only $99...

The price the product is actually offered for by the store, after they discount it / promote it, is the 'street price'—what the public actually buys it for.

This spreadsheet tool helps you anticipate the mark-ups, discounts, etc.

(You may need to raise the wholesale price to keep stores from selling a product worth $100 for $79!)

Click VIEW to see a .PDF printed sample EXCEL template.
Fill in few numbers and the answers are yours.
This Excel spreadsheet template is included in the Marketing Builder planning software.