Excerpted from, Business Black Belt, “The Enlightened Entrepreneur’s Manifesto” It should be possible to explain the laws of physics to a barmaid. ~ Albert Einstein, physicist We can learn much to improve our everyday written communications by studying the techniques used by advertising copywriters. In school, some of us “BSed” our way through certain essays…
Excerpted from the book on mindful business management, Business Black Belt. Perhaps the single biggest obstacle to raising capital for your business is the idea that investors will be forever breathing down your back… they’ll own you… your entrepreneurial venture, your freedom as you know it… will be over forever. So, the debate rages within…
Excerpted from the book on mindful business management, Business Black Belt. Guns are always loaded. . . Everything is on the record. Your approach to a PR interview will make a world of difference in what appears in print or how you come across on camera. When I had my first golden opportunity for an…
Excerpted from the book on conscious entrepreneurship and business management, Business Black Belt. A consultant is someone who saves his client almost enough to pay his fee. ~ Arnold Glasow If a consultant asked me to consult him or her on how to build their business, here’s what I’d say. To me, the word ‘consultant’…
Excerpted from the book on mindful business management, Business Black Belt. You can lead a horse to water, but you can’t make him drink… Try salting the oats. ~ Anonymous Selling is often not just convincing someone to buy your product or service but to change what they already have or what they are doing…