Marketing is crucial for all of your business planning… In your business plan there are sections on Market Analysis, Market Size, Target Customers, Customer Segmentation, Market Trends, Competition and Marketing Strategy… and it’s especially important for building your case for funding with investors. Here’s a simple idea that works like crazy: Grab infographics from…
This is an interesting study for all of us and again there can be exceptions. Here is a brief article by Kate Lorenz, CareerBuilder.com Editor, which nicely explains why this interview information could be useful to you in your hiring process. All men may be created equal; but a look at their pay stubs will…
There’s a BIG difference between opinion & experience. Often, a person offers an opinion but states it as if it were an experience. Many people give advice without distinguishing its quality. You can determine the quality of the advice you receive by simply asking: How do you know that? The explanation should give you a…
I was observing some stubbornness in a friend — and, when I notice some undesirable behavior in another person, I’ve learned that it is often a reflection of something that I’m doing (or have done), and the best way to deal with the friend is to first understand myself… which got me to thinking about…
Do you believe Female Founders are getting nowhere with funding? The reality: businesses are complicated. There are a lot of moving parts so it’s up to you to make your deal make sense to an investor. If you allow yourself to believe that they’re not investing in you because you’re female, you’ve succumbed to what…