Good public relations management practices: Conclusion

You now have all the tools you will need to effectively promote your product, service, or company. We’ve tried to demonstrate that publicity is a process, and a fairly simple one at that, once you know the rules and strategies. We hope you’ll use these tools and strategies to get media exposure for your products and services and to build your company’s credibility.

One final point should be made: publicity can be fun! You will meet a lot of reporters who will be helpful, cooperative, and challenging. You could become friends with some of them, and network partners with many others. By looking at the positive sides of building relationships with these reporters, your company and products can benefit and you can grow as an individual as well,. Good luck!