Marketing Plan Makeover
“We’d done the preliminary work but it all got scrapped by corporate headquarters. They changed parameters, so I had to work from scratch. I had a week and a half… You had the whole template. It worked like a charm and it’s been terrific! We just stuck in our own ideas and data. I know it saved hundreds of man hours because we didn’t have to start from scratch.
The presentation went great — the people I addressed were not marketing people… management, operations, finance — a classic dog & pony when you need a budget for x, rationale, prove why we needed the budget, etc. Excel was easy.
For non-marketing people it was a very simple bridge. I’ve seen others that are too complicated with gantt charts etc, and this was easy to for them to relate to the bottom line. Everything was clear, well thought out and and very well founded in good marketing principles.”
– Renee Domeier, VP Western Region Sales, Goldman Promotions, Thousand Oaks, CA
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Be ready for the economic turnaround with a comprehensive marketing plan
Marketing Builder — Marketing Plan Software
Picks up where Biz Plan Builder leaves off… Marketing Builder provides everything to refine your marketing strategy, prioritize projects to save cash, win customers, and build profits. It manages a collection of business marketing plan templates that you can edit using Word. Step-by-step instructions, samples, and 80+ templates help you get the best results from your marketing investment. Includes 33 customizable decision support calculators in Excel® to analyze options, substantiate promotions and measure results. More about Marketing Builder…
- Easily create and measure your marketing programs and projects.
- 80+ proven marketing planning templates easily edited using Word
- 30+ Excel templates for planning, analysis & measurement
- Handbook of Business Marketing user manual PDF