Marketing is crucial for all of your business planning…
In your business plan there are sections on Market Analysis, Market Size, Target Customers, Customer Segmentation, Market Trends, Competition and Marketing Strategy…
and it’s especially important for building your case for funding with investors.
Here’s a simple idea that works like crazy:
Grab infographics from the internet!
I have a client who is in the in-home elder-care business. In helping him with his business plan, I simply clicked on “infographic home elder care” and got about 25-30 superb infographics that we inserted into his business plan in various places.
The infographics immediately convey your market data with credibility and save you a lot of time and effort building the market proof you need
to convince investors of the viability of your deal.
Infographics also add much-needed color and images to your business plan. Since you’re not selling your plan — just using it to build your case with investors, these infographics are generally fair game to use. And, you can always add at the bottom of your plan, “images courtesy of…”
(Use your higher sense and do the right thing!)
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Author: Burke Franklin
https://www.burkefranklin.com "It’s crucial that your innovations succeed in our world.
This means that your business must be profitable and sustainable
without you losing control, your mind, or your shirt!" says Burke Franklin the entrepreneur, author, and speaker best known for creating BizPlanBuilder® business plan software, and founding Business Power Tools®, the company behind a massive collection of management tools for entrepreneurs, business owners and their advisors. He has over 40 years of experience in business and has helped thousands of entrepreneurs to start and grow their businesses.
Long hours and diligent work got you this far, scaling to the next level requires an edge.
We developed these tools to accelerate your business while staying true to your vision.
Our real-world systems streamline operations and drive profitability so you can focus on strategic growth.
Please, leverage our tools and expertise to stay ahead of the imitators and become an industry icon.
Burke is also the author of several books, including "Business Black Belt" which provides practical advice for entrepreneurs and small business owners on how to build successful businesses. He is also a popular speaker and has given talks on entrepreneurship, mindset, business planning, and marketing at conferences and events around the world.
Burke Franklin is a strong advocate for entrepreneurship and believes that anyone can start and grow a successful business with the right tools and mindset. He is committed to helping entrepreneurs achieve their goals and has dedicated his career to providing the resources and support they need to succeed.
