When you’re writing your business plan, you want to make sure to highlight what sets you apart from other businesses. A good way to do this was put forward by Scott Miller, co-founder of Core Strategy Group, small business coach and co-author of the books ‘The Underdog Advantage’ and ‘Building Brandwidth.’ When writing your plan, make sure you provide answers to these key components at some point…
- For [target customers]
- Who have [compelling reason to buy]
- Our product is a [product category]
- That provides [key benefit which solves a problem]
- Unlike [competitor in your product category]
- We have [key point of differentiation]
So, putting this model into practice for the Online BizPlanBuilder, we get…
- For:… all business people.
- Who Have:… a need for resources to help start or grow their business(es).
- Our Product Is:… an easy-to-use, template based business planning software.
- That Provides:… everything you need to build a great business plan in a secure, easy to access, online environment.
- Unlike:… other business plan builders that are more expensive, less intuitive or installed on ONLY your computer.
- We Have:… a proven system and templates that have been used successfully in the past to acquire SBA loans coupled with a financial wizard and expert video help at every section.
Answering these questions will tell you more about your product and your opportunity. So, what makes your business so special?
Author: Burke Franklin
https://www.burkefranklin.com "It’s crucial that your innovations succeed in our world.
This means that your business must be profitable and sustainable
without you losing control, your mind, or your shirt!" says Burke Franklin the entrepreneur, author, and speaker best known for creating BizPlanBuilder® business plan software, and founding Business Power Tools®, the company behind a massive collection of management tools for entrepreneurs, business owners and their advisors. He has over 40 years of experience in business and has helped thousands of entrepreneurs to start and grow their businesses.
Long hours and diligent work got you this far, scaling to the next level requires an edge.
We developed these tools to accelerate your business while staying true to your vision.
Our real-world systems streamline operations and drive profitability so you can focus on strategic growth.
Please, leverage our tools and expertise to stay ahead of the imitators and become an industry icon.
Burke is also the author of several books, including "Business Black Belt" which provides practical advice for entrepreneurs and small business owners on how to build successful businesses. He is also a popular speaker and has given talks on entrepreneurship, mindset, business planning, and marketing at conferences and events around the world.
Burke Franklin is a strong advocate for entrepreneurship and believes that anyone can start and grow a successful business with the right tools and mindset. He is committed to helping entrepreneurs achieve their goals and has dedicated his career to providing the resources and support they need to succeed.
