The Executive Summary is the most important part of your business plan. It’s the first part that potential investors will read, and if written poorly, it could be the last!
It is wise to complete your plan first, and always come back and do your Executive Summary last. Some people use the Executive Summary to get them started and revisit it at the end to make any adjustments.
This section should offer a brief synopsis of key ideas about your business proposition. A good Executive Summary explains your business in a way that piques readers’ interest and inspires them to read on to find out more specific details about your plan. End your executive summary with a clear explanation of what you expect from a potential investor — i.e. how much capital you will need to fully fund your proposition.
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Author: Burke Franklin
https://www.burkefranklin.com "It’s crucial that your innovations succeed in our world.
This means that your business must be profitable and sustainable
without you losing control, your mind, or your shirt!" says Burke Franklin the entrepreneur, author, and speaker best known for creating BizPlanBuilder® business plan software, and founding Business Power Tools®, the company behind a massive collection of management tools for entrepreneurs, business owners and their advisors. He has over 40 years of experience in business and has helped thousands of entrepreneurs to start and grow their businesses.
Long hours and diligent work got you this far, scaling to the next level requires an edge.
We developed these tools to accelerate your business while staying true to your vision.
Our real-world systems streamline operations and drive profitability so you can focus on strategic growth.
Please, leverage our tools and expertise to stay ahead of the imitators and become an industry icon.
Burke is also the author of several books, including "Business Black Belt" which provides practical advice for entrepreneurs and small business owners on how to build successful businesses. He is also a popular speaker and has given talks on entrepreneurship, mindset, business planning, and marketing at conferences and events around the world.
Burke Franklin is a strong advocate for entrepreneurship and believes that anyone can start and grow a successful business with the right tools and mindset. He is committed to helping entrepreneurs achieve their goals and has dedicated his career to providing the resources and support they need to succeed.
