WRITING YOUR BUSINESS PLAN: YOU CAN DO IT OK, take a deep breath… You can actually write a business plan because this software gives you everything you need to make it easy. “I teach a class for SCORE on how to prepare a business plan. You will be pleased to know that most of our…
In our last post, we talked about how to segment your market. Why will you want to do this, though? It is only human to ask the question- how will this benefit ME? To put it simply, knowing your market will allow you to determine your target customer. Target Customers Now that you’ve segmented the…
In our last post, we talked about two important factors for your market analysis, the market size and the market conditions. Today we’re going to talk about demographics which will allow you to segment your market. After you segment your market, you will be better able to understand who your target customer will be and…
I know, I know- everyone wants to read about the Executive Summary – but let’s show the marketing plan a little love… So you’ve started your plan and you’ve reached the marketing strategy. Of course, you’ve already read our previous post, Components of a Business Plan part 2, but you want something a little more…
Written by Burke Franklin, founder and CEO, JIAN This is part 3 of 3. If you missed parts 1 and 2, Part 1, where we talked about the executive summary or Part 2, where we talked about the market analysis and strategy. Let’s drive this puppy home. 11. Management Team– What’s a nice person like…