Advertising: An Investment, Not an Expense!

Excerpted from the book on mindful business management, Business Black Belt Sell customers what they want, provide what they need, and deliver more than they expect. Advertising is expensive as hell. Here are a few thoughts you can use to make your investment go a little further. This is my favorite subject because so much…

Ya Gotta Get Your Hands Dirty

Excerpted from the book on conscious business management, Business Black Belt Success comes before work only in the dictionary. ~ Vidal Sassoon, hair designer We’re led to believe that most businesses were built with less effort than they really were. Someone has got to do the actual work of your business. I remember when I…

Get Your Life Off the Roller Coaster… and Into a Steady Climb

Excerpted from the book on conscious business management, Business Black Belt Should you quit while you’re ahead? What if you did everything you need do to turn your life around—when it’s at the bottom—and then continued these efforts when everything is good? You would continue on an upward trend. The Roller Coaster Whoever said “You…

What I told an entrepreneurship class about success

What does it take to start, build, and run a successful business? When I spoke to an Entrepreneurship Class at UC Santa Barbara, I asked them what they thought it took to be successful in business. They listed the usual words… What I realized in that moment was that these words describe what success looks…