Excerpted from the book on mindful business management, Business Black Belt. Look around for the sucker. If you can’t recognize him, it’s probably you. ~ Poker player’s adage Believe it or not, competition can actually improve your business. I analyze my advertising results because I invest a lot of money and I want to know…
Excerpted from the book on mindful business management, Business Black Belt. The least movement is of importance to all nature. The entire ocean is affected by a pebble. ~ Blaise Pascal, French mathematician & religious writer It’s crucial that industry experts endorse you, your company, and your product or service — remember to include a…
Excerpted from the book on mindful business management, Business Black Belt. The reputation you build for the future is more valuable than the profit you earn today. Your character plays a crucial part in completing a sale. It’s much easier for customers to buy from you when they buy because of you, not in spite…
Excerpted from the book on mindful business management, Business Black Belt. You can lead a horse to water, but you can’t make him drink… Try salting the oats. ~ Anonymous Selling is often not just convincing someone to buy your product or service but to change what they already have or what they are doing…
Excerpted from the book on mindful business management, Business Black Belt If 10% of your customers don’t complain that your price is too high, then your price is too low. ~ Anonymous Pricing is a touchy subject, but to a good sales and marketing person, it can be a useful tool rather than a subject…