Usually, when you first open a new email the graphics do not appear. For example, Infusionsoft uses the words, “Interesting Image” as a description placeholder, but most people never replace those words. So, when I get their email, the first thing I see is ‘Interesting Image”?!? Do most people know what to do? Recommend you…
In our last post, we talked about two important factors for your market analysis, the market size and the market conditions. Today we’re going to talk about demographics which will allow you to segment your market. After you segment your market, you will be better able to understand who your target customer will be and…
I know, I know- everyone wants to read about the Executive Summary – but let’s show the marketing plan a little love… So you’ve started your plan and you’ve reached the marketing strategy. Of course, you’ve already read our previous post, Components of a Business Plan part 2, but you want something a little more…
How do customers find your business? One of the first specific questions you should ask yourself is how customers find your business. If you don’t know the answer to this question, take a break from reading this and go ask your customers. Nothing is going to be more important to your future than the right…
Let’s face it, this past year has been a difficult one for all of us. It’s forced us to rethink just about every piece of our businesses—what’s working, what’s not, and how we can do more with less while still achieving a positive outcome for 2012. JIAN.com is no different: we’re a small business, too,…