Write it how you would say it.

Excerpted from, Business Black Belt, “The Enlightened Entrepreneur’s Manifesto” It should be possible to explain the laws of physics to a barmaid. ~ Albert Einstein, physicist We can learn much to improve our everyday written communications by studying the techniques used by advertising copywriters. In school, some of us “BSed” our way through certain essays…

Consulting the Consultant

Excerpted from the book on conscious entrepreneurship and business management, Business Black Belt. A consultant is someone who saves his client almost enough to pay his fee. ~ Arnold Glasow If a consultant asked me to consult him or her on how to build their business, here’s what I’d say. To me, the word ‘consultant’…