It’s OK to Have Risks… Investors Expect Risks! We usually don’t want to talk about risks in our business because it diminishes our opportunity for raising capital, growing, or selling it. To build trust and maintain your credibility as a smart, flexible business executive, it’s better to acknowledge what can go wrong upfront and describe…
There’s a story of a lady who took her son to see Mahatma Gandhi… Once on the schedule for the appointment, she and her son waited all day. Finally, she and her son got to meet the man. Her request was simple: “Mr. Gandhi, Please tell my son to stop eating sweets,” she asked. Gandhi…
How Could a Beer Commercial Go So Wrong?!? Somebody forgot to look up the demographics of their most profitable customers. The 20% that makes up 80% of sales. In case you missed it (ICYMI), a new(?) marketing(?) manager(?) was tasked with improving sales of Bud Light. She wanted the brand to be more “inclusive” and…
VIDEO – What investors and lenders look for in your business and in your plan — What to think about as you edit the “Market Conditions” section of your business plan and what investors and lenders (crowdfund, angel, venture capital, SBA) look for as they consider funding your start up or growing company.
You will find that, no matter who you are and what you’re doing, you’re going to need answers to these basic 20 questions (in plain-English):