What to think about as you edit the “Marketing Planning, Advertising & Promotion” section of your business plan and what investors and lenders (crowdfunding, angels, venture capital, SBA) look for as they consider funding your start up or growing company.
Every good financial plan begins by introducing and explaining the major financial assumptions that were used to build out your 3 or 5 year financial projections. Your financial assumptions are what you must sell investors; the rest is arithmetic.
Need market research for your business plan? Here’s a simple hack that will give you all the credible and colorful research you need for your investor presentation.
Marketing is crucial for all of your business planning… In your business plan there are sections on Market Analysis, Market Size, Target Customers, Customer Segmentation, Market Trends, Competition and Marketing Strategy… and it’s especially important for building your case for funding with investors. Here’s a simple idea that works like crazy: Grab infographics from…
OK, you need to write a business plan… (The Sharks often ask if you have one.) Where do you start? What do you say? First, let’s review what type of business plan you need.
