What does it take to start, build, and run a successful business? When I spoke to an Entrepreneurship Class at UC Santa Barbara, I asked them what they thought it took to be successful in business. They listed the usual words… What I realized in that moment was that these words describe what success looks…
READING TIME: 75 seconds! This is one of the most common complaints I hear from clients and colleagues. Here’s my (edited) response to a client about this concern. First off, you need to FULLY understand this concept: that people are tuned into a particular “frequency.” It’s also called “signal.” Everything else is “noise.” Signal… noise.…
In another lifetime long long ago, I sold word-processing systems. The crux of our sales pitch was how much time our system would save all of the secretaries and others who were constantly typing documents. To drive this point home, I created a spreadsheet to show how much time was worth. For example, if you…
In another lifetime long long ago, I sold word-processing systems. The crux of our sales pitch was how much time our system would save all of the secretaries and others who were constantly typing documents. To drive this point home, I created a spreadsheet to show how much time was worth. For example, if you…
Excerpted from the book, Business Black Belt We’ve all been watching TV pretty much since it came into being. We’ve all watched commercials as they’ve evolved. We’ve all seen and heard a variety of sales pitches, scams, and rip-offs, to the point that we are fine-tuned to fending them off. Now, a clean, straightforward sales…