Partner Program FAQs

General Questions Regarding Our
Partner Program

Q. What Does It Cost to Become a Partner?
A. No. Joining the Business Power Tools Referral Partner program is absolutely free to qualified Referral Partners (Affiliates). We do offer the opportunity to invest in higher referral fee payouts depending upon your ambition.

Q. Who is this Program Designed For?
A. The Business Power Tools Partner program is designed for companies / individuals that sell or promote products on the Internet through an individual website or network of sites. Partners are likely to enjoy success with Business Leaders and/or Advisors like CPAs, Management Consultants, and Coaches.

Q. Who is Your Target Customer?
A. Business Power Tools products are designed with smaller businesses in mind and we would define a “typical” target customer as a startup, growing company up to 100 employees, as well as consultants, coaches. Business schools are excellent beneficiaries. (See the bullet list below for more inspiration.) However, we encourage you not to limit your sales and marketing efforts solely to these types of businesses, since individual business professionals inside larger organizations are often just a day away from becoming entrepreneurs or from convincing management to approve their proposals.

Q. How do I let you know if my contact information changes?
A. If you’d like to change the contact information we have on file for you, start by logging in to your Referral Partner account.
(You can access the Business Power Tools Referral Partner site by clicking here.) After entering your username and password,
you’ll be taken to your profile page which displays your most current contact information.
To make a change, simply edit the information in the appropriate fields and click the “Save” button at the bottom of the page.
Your Referral Partner account will immediately be updated with the new information.

Q. Do I have to have a website to be a part of the Referral Partner program?
A. The Business Power Tools Referral Partner program is designed to provide Referral Partner marketers with the means to promote a quality business-to-business product and earn a commission through the promotion of the Business Power Tools products on their website or network of sites. However, even if you don’t have a website it is still possible to be a member of the program and earn commissions.

Examples of how this is possible include posting Business Power Tools banners or text links on your personal or business blog, or incorporating promotional text links in an existing email marketing program. However, please note that Business Power Tools does not condone or encourage our Referral Partners to engage in the distribution of Unsolicited Commercial Email (UCE) otherwise known as “Spam”.

Q. I have a large database of email addresses I’ve collected from both current and former customers. Is it OK for me to promote your product via email to these lists?
A. Providing information about the Business Power Tools products and services via email is a great way to “get the word out” and we provide email templates that agents can use as the basis for an email marketing campaign. However, please note that we do not condone or encourage our agents to engage in the distribution of Unsolicited Commercial Email (UCE) otherwise known as “Spam” and ask that agents conform to the provisions of the CAN-SPAM Act when conducting email campaigns. If your former or current customers haven’t specifically opted in to receive emails from you, we would ask that you not promote our products via email to them. Other than that, sure, go for it.

If you have any questions about participation in the program, please contact the Business Power Tools affiliate support center at 800-346-5426 or email us at [email protected].

Q. What do the provisions of the CAN-SPAM Act require me to do when conducting email marketing campaigns?
A. The CAN-SPAM Act requires email marketers to ensure the following when executing email marketing campaigns:

Don’t use false or misleading header information – Your “From”, “Reply-to” and routing information must be accurate and identify the person or business that initiated the message.
Don’t use deceptive email subject lines – The subject line must accurately reflect the content of the message.
Identify the message as an advertisement – There’s leeway on how you can do this but early in the message you must identify it as being an advertisement.
Tell recipients where you’re located – Your message must include either your valid, physical postal address, or the address of a post office box you’ve registered with the postal service or private mailbox company.
Tell recipients how to opt out of receiving messages from you – The message must have a clear and conspicuous way for recipients to opt-out of receiving emails from you in the future.
Honor opt-out requests promptly – Opt-out requests must be honored with 10 business days of your receipt of the request and the process you use to handle opt-outs must be capable of processing a request for up to 30 days after you send the message.

Q. What kind of websites are a good fit for the program?
A. There are a number of different types of websites that we believe would be a perfect fit for the Business Power Tools Referral Partner program. Here are some examples:

Sites that promote business-to-business products and services
Sites or blogs that feature news or articles that would be of interest to small business owners and entrepreneurs
Sites or blogs that provide training or education to small business owners or prospective small business owners
Sites that feature legitimate “work from home” opportunities or promote franchise ownership.

This is by no means an exhaustive list. If you have any questions about how to position our products with your existing products & service, please contact the
Business Power Tools agent support center at 800-346-5426 or email us at [email protected].

Q. I sell a number of different products… What types of products would complement to the Business Power Tools?
A. Business Power Tools products are designed to help small businesses manage and grow their business by providing them with a suite of affordable & easy-to-use software tools. If you’re currently selling to small businesses or start-ups, it’s likely that our products are an excellent complement to what you’re already selling. Some examples of great complementary products and services include:

Business Accelerators
Business Incubators
Computer peripherals and computer supplies
Credit card/transaction processing
Mailing list services
Management Consultants
Marketing materials & collateral such as letterhead and business cards
Office supplies and equipment
Payroll services
Professional Employer organizations (PEO) services
Printing services
Telephony equipment
VoIP services
And many others!

In addition to these types of sites, any website that promotes discounted products and services or offers discount coupons to site visitors could also be a fit. However, in order to maximize the chances of success, we would recommend that these sites have an appropriate category in which to promote Business Power Tools products. Examples of suitable categories include, but are not limited to, “Business Products”, “Business and Office Products” and “Business Software”.

If you have a question about the suitability of your site, please contact the Business Power Tools Referral Partner support center at 800-346-5426 or email us at [email protected].

Q. Are there are any kinds of website you don’t allow to be Referral Partners?
A. Prior to approving your membership in our Referral Partner program, we will review your website(s) to ensure consistency with the guidelines outlined in the “Business Power Tools Referral Partner Program Terms & Conditions.” We reserve the right not to accept any site into the Business Power Tools Referral Partner Program based on site content. Sites that do not qualify for the program include:

Sites that contain X- rated content and/or promote sexually explicit materials.
Sites that promote violence and discord.
Sites that promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age
Sites that promote illegal or questionable activities
Sites that violate intellectual property rights
Sites that contain software download options that potentially enable diversions of commission from other Referral Partners in our program.
Other types of sites that we may determine from time to time.

Additionally, with respect to web sites, you may not explicitly or implied create or design your website,
or any other website that you operate, in a manner which resembles our website.
You also may not design your website in a manner which leads customers to believe you are Business Power Tools or any of our other Referral Partnered businesses.

Q. I’m not located in the U.S. – Can I still become an Affiliate / Referral Partner?
A. If you’re not located in the U.S. you can still be a member of the Business Power Tools Referral Partner program.
However, please note that a number of our products have been designed specifically for the North American market and may not be a fit for businesses located overseas.

Also, be aware that all commissions are calculated and paid in U.S. Dollars, so if you are located overseas,
please ensure you’re able to accept and deposit a commission check paid in U.S. Dollars.

Q. Can I advertise/promote your competitor’s products on my site?
A. Yes. We understand that many Referral Partners specialize in promoting specific kinds of products and we’re fine with our products being promoted alongside competitive products.

Q. Do you offer free trials of your products so I can check them out before I advertise them?
A. Yes. Many of our products offer a trial membership that you can take advantage of before applying for membership in the Referral Partner program.
Additionally, we have product specialists who are available to provide you with an overview of the products.
If you’re interested in scheduling a product tour, please contact the Business Power Tools Referral Partner support center at
800-346-5426 or email us at [email protected].

Q. Can I send traffic to specific pages within your site?
A. Yes. After you log in, choose “Website Banners” in the left-side menu. You’ll see a variety of landing page options.
Click the one you want and you’ll then see a variety of banner sizes, including text-only at the top.

When you choose one of our product banners to post on your site, a string of HTML code is generated that contains the following information:

A link to the location of the image on our site
The URL of the home page of the product site
Your Referral Partner ID

When you post the html on your site, visitors to your website will see the banner.
Clicking on the banner directs the site visitor to the appropriate Business Power Tools product site and your Referral Partner ID is recorded and associated with that specific site visitor.

Please Note: Unless you are familiar with HTML, we do not encourage you to alter the banner code.

Q. If I place your banners and links on my site, will you provide links back to my site?
A. Unfortunately, we do not automatically provide links from our site to our Referral Partner member sites.
However, we encourage you to add your listing to our “Expert Referral Network” where you can insert a link to your website.

Q. I’m a member of the Google Referral Partner Network. Can I sign up as a referral Partner there instead of directly with you?
A. Yes. If you’re already a Google Referral Partner Network publisher, you can choose to become a Business Power Tools Referral Partner by submitting a request through that network.

Account Information, Program Support & Sign-Up

Q. How do I sign up for the program?
A. To sign up for the Business Power Tools Referral Partner program, click here and complete the application form. We’ll review your application and email you confirmation of acceptance or denial into the program within 2 business days.

Q. What happens if I forget my login or password? How do I retrieve them?
A. If you forget your username or password, please visit the Business Power Tools Referral Partner program login page and click either the “Forgot Username” or “Forgot Password” link. You will receive an email with instructions on how to retrieve your username or reset your password.

Q. If I have multiple websites, do I have to apply separately for each of them?
A. If you would like to promote Business Power Tools products through multiple sites that you operate, you do not have to submit a membership application for each site. The banners and links that you download contain a referral Partner ID that is specific to you and can be used on any site of which you’re an owner. However, if you operate multiple sites and these sites are owned by different corporations, you will need to submit an application for each owner so that the commission payments can be paid to the appropriate entity.

Q. Who do I contact if I have questions about the program?
A. If you have questions about the program, please contact the Business Power Tools Referral Partner support center at 800-346-5426 or email us at [email protected].

Q. Who do I contact if I have technical questions or questions about posting the links and banners?
A. If you experience problems adding the Business Power Tools banners or text links to your site, we encourage you to contact your site developer or site host. An example of the types of problem you should direct to your host or developer would be a situation where you’ve correctly added the banner HTML code to your site and the banner fails to display correctly on your site. Similarly, if you see the banner when you view your site in one browser and don’t see it when you view your site in a different browser, you should contact your developer or host.

However, if you’ve correctly posted a banner or text link on your site and you find that the banner or link is not working (i.e. clicking the banner does not direct you to the appropriate Business Power Tools site), you should contact the Business Power Tools Referral Partner support center at 800-346-5426 or email us at [email protected].

Q. Where can I find my Referral Partner ID?
A. Your unique Referral Partner ID will be located on your Referral Partner Profile page.

Q. How do I change my username or password?
A. If you’d like to change your username or password, start by logging in to your Referral Partner account. (You can access the Business Power Tools Referral Partner site by clicking here.) After logging in, you’ll be taken to your profile page which displays your account information. To make a change to either your username or password, click on the “Change” link located to the right of your current username and password and enter the new information. Note: if you change your username, you’ll be asked to log-in again with your new username.

Commissions & Payments

Q. I’m a referral Partner. Can I earn commissions without placing your ads or links on my site?
A. As a referral Partner, it’s expected that you will place Business Power Tools product banners and text links on your site in order to earn commissions. If you do not operate a website, or typically engage in other forms of selling activities, then the Referral Partner program is likely not a good fit for you. Instead, you may want to consider the Business Power Tools Agent Program which provides an alternate means of earning commissions for selling our products. You can find more information about this program by clicking here.

Q. What are the commissions for selling your products?
A. The commission rate for our Business Coaching product is set as a percentage of the monthly subscription price. The percentage will be set upon approval as a sales agent, at a rate of up to 30%. As a Business Power Tools Referral Partner, you receive a commission for each month the subscriber maintains their subscription. That’s long-term residual income for one sale!

Q. I notice that you offer a free-trial of most of your products. Do you pay a commission on visitors that subscribe to a free trial?
A. No. You will receive a commission upon successful conversion of a free trial to a paid subscription. This is one reason why we are able to offer residual commissions of up to 30% of the monthly subscription price. Please note: Your monthly commission will be based on the actual subscription price in effect at the time of the subscription. We may, from time to time, offer discounted pricing on our product sites in which case your commission may vary from subscriber to subscriber.

Q. How are commissions paid? Check, PayPal, Wire Transfer?
A. Commission checks are made via check each month.

Q. How often are commissions paid?
A. Commissions will be paid to the Referral Partner on a monthly basis, with commission checks being mailed in the second week of the calendar month following the calendar month in which the Paid Orders were received. Any returns or charge backs will be similarly deducted from the Referral Partner’s revenue share. You are able to review your commission accrual in the Report section of your Referral Partner Site on a daily basis.

Q. How do you know where to send my check?
A. Commission checks are sent to the address you enter during the registration process. If you need to amend this information, please log-in to your account and make the appropriate changes.

Q. Do you have a minimum payout? Is there a certain amount I must earn before I get paid?
A. Yes. Amounts less than $25.00 will be held until the calendar month in which the referral fee due exceeds $25.00, or until this agreement is canceled.

Q. Do you have a “return” or cancellation policy that will affect any commissions that have already been paid to me?
A. Business Power Tools will not pay a commission in situations where a subscriber makes a monthly subscription payment and subsequently decides to cancel their subscription and requests a refund of that payment. If a commission has already been paid to you for a subscription payment that was subsequently refunded, an amount equal to that commission payment will be deducted from the next commission payment due to you.

Q. Do I get credit for a site visitor I send to your site who decides to subscribe to one of your products at a later date? If so, how much later?
A. When one of your site visitors clicks a Business Power Tools banner or text link, a cookie is placed on their computer that identifies that visitor as having come from you.
Referral Partners will be credited with commissions for any products sold during the initial session and during subsequent sessions within ONE YEAR of the initial session,
provided that the referred customer does not delete / reset the cookie used in the Business Power Tools tracking software.

Q. Do I still get credit if someone clicks on one of your product banners on my site and then buys a different product on your site?
A. Yes. As an example, if a person clicks on a Business Power Tools banner on your website and subsequently decides to subscribe to our dashboard,
you will receive a commission payment calculated on the subscription price.

Activity Tracking & Reporting

Q. How are sales tracked?
A. Sales are tracked by incorporating your Referral Partner ID into the HTML code of the banner and text links. When users click on a banner or text link on your site, your Referral Partner ID is embedded in the URL enabling us to track user activity and purchases made by visitors coming from your site.

Q. Where do I go to view statistics on the sales I’ve generated and the commissions I’ve earned?
A. You can access comprehensive commission and site activity information by logging in to the Business Power Tools Referral Partner member’s site and clicking on the “Reports” link at the top of the page. From there, you can view a range of information such as:

The products that were sold through your site(s)
The date that each product was purchased
The amount of each sale
The commission you earned on each sale
The number of visitors generated by each of your sites
The number of visitors generated by each of the banners/links you place on your site.

Q. Can I view performance statistics for each of the banners and links I place on my site?
A. Yes. To view performance statistics for each of the creative elements you place on your site, log in to your Referral Partner account and click the “Reports” link at the top of the page. The statistics will be visible in the “Referral Partner Clicks Report” section.

Referral Partner Advertising Materials

Q. What kinds of advertising materials do you provide to Referral Partners?
A. We provide Referral Partners with a range of advertising materials that can be used to promote the Business Power Tools suite of products.
These materials include; banners, text links, email templates, videos and product tours.

Q. How do I download banners that I can use on my site?
A. To download Business Power Tools banners, follow these simple steps:

1. Log in to the Referral Partner site.
2. Click the “Multimedia” link at the top of the page.
3. Select the “Website Banners” link on the left side of the page.
4. Select banner groups from the “banner group” dropdown then make a selection from the “Group Options” dropdown.
5. Click on the banner that you would like to download – this will open a field that contains the HTML code for the banner.
6. Copy the HTML code and place the code into your website.

Q. Is there a minimum number of links I have to post on my website?
A. There is no minimum requirement as to the number of links/banners that should be posted on your site.