Marketing to Land Customers & Capital

 

 

Robert Johnson of Business Growth Masters, a Silicon Valley-based consulting firm who specializes in marketing expertise to land start-ups their first customers and capital.

Bob has more than 25 years experience managing in BIG companies as well as 15+ years experience in small business development and financing!

Click to listen-in

• Why to not have someone “write a plan” for you
• Value of selecting your capital strategy early on.
• Start-up considerations – what to do – the sequence
  • Things that don’t need big $$$
• Target markets – how to choose – (more is not always better)
• Important ingredients to the business plan
• Where most people’s bubbles get burst and how to get beyond it
  • “Build it & they will come”
  • My idea is so great – everyone will want to invest
• Crazy expectations you’ve seen and how to reign them in:
  • All I need is the money!
  • If I can get in front of people with money, they’ll invest!

Click here to learn more about Bob Johnson

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